How to Run Effective Video Webcasts

hqdefault.jpg Webcasts are technically invigorating Internet broadcasts; however, due to their video nature, many video webcasts are posted for posterity either internally or for the general public. Whether your video webcast is a one-time event or will be made available for years to come, you’ll aspire it to be both effectual and professional. Use these tips to ensure that your webcasts are both.

Production Values

Approach your video webcasts when you would every other video production. Legal spil lighting, appropriate attire, an attractive stage, and sound quality are important when shooting a corporate video, the same is true of a video webcast. Granting your office has sufficient space, consider building a small studio for estate webcasts. On Condition That not, you can temporarily transpose a conference room or other space into a studio. Consider investing in professional lights und so weiter microphones.


Just qua you’d script a corporate video, the same is true concerning your video webcast. This doesn’t necessarily mean that every word needs to be scripted. It does wickedness that you should have a well thought gone agenda. Consider both the audio and video content. For example, if you will be discussing regional sales figures, make sure to include graphics that illustrate them visually. This is much more productive than reading the numbers out loud.


Unlike traditional videos, video webcasts typically include participants. This interactivity adds a measure of unpredictability to your webcast. Determine in advance who will participate in the webcast and at what level. For example, will your assembly be relatively passive until you open up the webcast for questions or will your webcast be added of a “round table” meeting where participants interact throughout? Will you have detailed speakers who talk at specific times and for predetermined lengths about time?

Another consideration involves which interactive features to enable. For example, do you want participants to be able to use text-based chats during the webcast? Would an online poll complement your video webcast?

Time Considerations

Effective video webcasts are neither exceedingly short or too long. By creating an agenda or loosely scripting your webcast, you will obtain a much better sense of how much time to allot for your webcast. Once you have scheduled it and invited participants, be as mindful as possible about timing. If you’ve told everybody the webcast will take up solid 20 minutes of their time, don’t allow it to run over. Respect your participants’ time and they’ll be more likely to participate in future webcasts.

Technical Considerations

Have a plan for technical difficulties. Many video webcasters accept an assistant standing by specifically to help should something go awry. For example, if a participant can’t hear the audio, instead of halting the webcast while you figure it out, your assistant can help troubleshoot the issue.

Finally, rehearse your webcast before the concrete event. Rehearsals with all equipment and a few assistants can help you to overcome any obstacles and fine-tune your presentation in advance. Knowing that unanimity of the kinks have been worked out will help you to deliver your webcast with confidence.